Resume

CREATIVE AND RESULTS-DRIVEN PROFESSIONAL WITH EXPERIENCE IN BRAND STORYTELLING, VISUAL STRATEGY, AND AUDIENCE ENGAGEMENT. SKILLED IN LEADING CREATIVE TEAMS, EXECUTING MARKETING CAMPAIGNS, AND CRAFTING COMPELLING VISUALS THAT DRIVE ENGAGEMENT. ADEPT AT IDENTIFYING TARGET MARKETS AND TRANSLATING BRAND OBJECTIVES INTO COHESIVE AND IMPACTFUL ADVERTISEMENTS.

Experience

APR. 2025 - CURRENT

REMOTE

PER SCHOLAS

Marketing and Communications Intern

  • CONDUCTS SOCIAL MEDIA RESEARCH USING TOOLS LIKE HOOTSUITE, PRESENTING FINDINGS TO SENIOR LEADERSHIP, AND WORKS COLLABORATIVELY TO IMPLEMENT APPROVED STRATEGIES TO BOOST BRAND ENGAGEMENT

  • CREATED UTM CODES TO TRACK DONATION-DRIVING POSTS AND LEVERAGED GOOGLE ANALYTICS TO ANALYZE CAMPAIGN PERFORMANCE.

  • DESIGNS AND UPDATED BRANDED CONTENT TO THE 30TH ANNIVERSARY REBRAND GUIDELINES, INCLUDING VIDEO CONTENT, FLYERS, AND INFORMATIONAL BOOKLETS, TO BOOST SOCIAL MEDIA ENGAGEMENT, DONOR CONTRIBUTIONS, AND NATIONAL BRAND AWARENESS

  • DESIGNS BRANDED TEMPLATES IN ADOBE CREATIVE SUITE AND CANVA FOR USE BY STAFF ACROSS 25 NATIONAL CAMPUSES, ENABLING CONSISTENT LOCAL SOCIAL MEDIA AND PROMOTIONAL MATERIALS ALIGNED WITH NATIONAL BRAND GUIDELINES

SEPT. 2023 - CURRENT

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THE NELSON INSTITUTE, UNIVERSITY OF WISCONSIN-MADISON

Freelance Designer

  • DESIGNS GRAPHS AND FIGURES FOR PEER-REVIEWED ARTICLES

  • DEVELOPS VISUALS FOR SLIDE DECKS PRESENTED AT STEM RESEARCH CONFERENCES

SEPT. 2020 - CURRENT

REMOTE

Northwestern University, Kellogg School of Management

Freelance Designer

  • DESIGNS VISUAL STIMULI AND DEVELOPS VIDEO CONTENT FOR MARKETING PHD STUDENTS’ CONSUMER BEHAVIOR RESEARCH PROJECTS

  • PRODUCES SIMULATED ADVERTISING CAMPAIGNS TO EXPLORE CONSUMER RESPONSES TO VARIOUS MARKETING STRATEGIES

SEPT. 2024 - FEB. 2025

CHICAGO, IL

PHMG

MEDIA DEVELOPMENT EXECUTIVE

  • GRADUATED FROM AN INTENSIVE 12-WEEK TRAINING PROGRAM WITH A 50% ATTRITION RATE, GENERATING DOUBLE THE TARGET REVENUE AND BECOMING THE HIGHEST EARNER IN THE GRADUATING CLASS, RESULTING IN A PROMOTION TO THE SENIOR SALESFLOOR

  • LED STRATEGIC OUTREACH TO PROSPECTIVE CLIENTS ACROSS INDUSTRIES AND TERRITORIES, GENERATING HIGH-QUALITY LEADS AND PRESENTING TAILORED MARKETING SOLUTIONS ALIGNED WITH CLIENT GOALS UTILIZED SALESFORCE TO TRACK LEADS AND OPTIMIZE THE SALES PIPELINE, CONSISTENTLY EXCEEDING OUTREACH TARGETS AND ACHIEVING A HIGHER APPOINTMENT-TO-BUYING RATIO THAN THE COMPANY AVERAGE

JUN. 2022 - DEC. 2022

BEND, OR

STELLAR REALTY NORTHWEST

FREELANCE DESIGNER

  • DESIGNED AND PRODUCED VISUAL MARKETING MATERIALS INCLUDING NEWSLETTERS, BROCHURES, AND WEBSITE ENHANCEMENTS TO PROMOTE REAL ESTATE SERVICES

  • PROPOSED AND IMPLEMENTED WEBSITE DESIGN CHANGES THAT IMPROVED USER EXPERIENCE AND VISUAL APPEAL

NOV. 2023 - DEC. 2023

Remote

ANCHOR

FREELANCE DESIGNER

  • DESIGNED LOGOS, MARKETING COLLATERAL, AND MERCHANDISE MOCKUPS FOR CLIENTS, ENSURING A COHESIVE BRAND IDENTITY

  • CONDUCTED MARKET RESEARCH ON SIMILAR TEEN MENTORSHIP PROGRAMS AND NONPROFITS TO DEVELOP DESIGN-FOCUSED SLIDE DECKS

JUN. 2022 - DEC. 2022

REMOTE

TAMARELO

FREELANCE ART DIRECTOR AND DESIGNER

  • SERVED AS THE ART DIRECTOR AND DESIGNER ON A STUDENT-LED TEAM TO CREATE AN ADVERTISING CAMPAIGN, CONCEPTUALIZING AND EXECUTING THE DESIGN OF ALL DELIVERABLES AND PITCH DECKS SHOWN TO THE CLIENT

  • DELIVERED A HIGH-QUALITY, PERFORMANCE-BASED PROJECT THAT RESULTED IN A FREELANCE OPPORTUNITY BASED ON DESIGN WORK

SEPT. 2021 - JUN. 2022

EUGENE, OR

ALLEN HALL ADVERTISING

STUDENT DESIGNER

CENTER FOR LATINX AND LATIN AMERICAN STUDIES

  • SPEARHEADED BRAND REDESIGN WITH REUSABLE ELEMENTS

  • CREATED A COMPREHENSIVE STYLE GUIDE ROOTED IN LATINX CULTURE

PROTECTION CONNECTION

  • PRODUCED ENGAGING SOCIAL MEDIA POSTS WITH CLIENT COLLABORATION

  • CONTRIBUTED TO “PROTECTION REFLECTION” INFORMATIONAL PODCAST PRODUCTION AND SPOKE ON THE PODCAST, ADDRESSING SENSITIVE TOPICS FOR EDUCATION AND DESTIGMATIZATION

OCT. 2020 - JUN. 2021

REMOTE

CONTENT CREATORS

FREELANCE DESIGNER

  • COLLABORATED WITH SOCIAL MEDIA INFLUENCERS TO CREATE ENGAGING CONTENT ACROSS PLATFORMS

  • DESIGNED BRAND LOGOS FEATURED IN INSTAGRAM REELS, BOOSTING BRAND VISIBILITY AND AUDIENCE ENGAGEMENT

APR. 2019 - DEC. 2019

EUGENE, OR

LITTLE HANDS CAN

SOCIAL MEDIA INTERN

  • DEVELOPED A COHESIVE BRAND IDENTITY, INCLUDING A COMPREHENSIVE STYLE GUIDE AND A DISTINCTIVE LOGO, TO BUILD A SQUARESPACE WEBSITE AND VISUALLY ENGAGING SOCIAL MEDIA CONTENT ACROSS PLATFORMS TO STRENGTHEN THE NONPROFIT’S DIGITAL PRESENCE

  • UTILIZED HOOTSUITE FOR STREAMLINED CONTENT SCHEDULING AND SOCIAL LISTENING, OPTIMIZING ENGAGEMENT AND CONTENT PERFORMANCE

EDUCATION

BACHELOR OF SCIENCE IN ADVERTISING

MINORS IN WOMEN, GENDER, & SEXUALITY STUDIES AND MULTIMEDIA DESIGN

UNIVERSITY OF OREGON | 2018-2022

SKILLS

  • BRAND DEVELOPMENT

  • COLLABORATION

  • CREATIVE DESIGN

  • ADOBE CREATIVE SUITE

  • CLIENT RELATIONSHIP MANAGEMENT

  • CREATIVE CAMPAIGN DEVELOPMENT

  • STRATEGIC THINKING

  • VISUAL STORYTELLING

  • MEDIA PLANNING

  • MARKET RESEARCH

  • GOOGLE ANALYTICS