ANCHOR
Anchor is an up-and-coming tween mentorship program focused on garnering support for girls primarily nine to thirteen years old. The company hopes to guide young women as they navigate the ups and downs of adolescence and grow into their independence.
I served as a designer to create conceptual logos and merchandise mock-ups based on client inspiration. I also conducted market research on teen mentorship programs to develop design-focused slide decks for branding meetings.
Anchor
Primary Logo
Secondary Logos
Horizontal Logo
Horizontal Logo With Tagline
Vertical Logos
Self-Approved Collection
Stamp of Approval Design
Primary Color Palette
Accent Color
Merchandise Mockups
Anchor Branding Collection
Branded Merchandise
Self-Approved Merchandise